Wear Soha — Luxury Headless E-Commerce
Engineered an ultra-fast headless storefront with sub-second product browsing, instant cart checkout, and real-time inventory sync across regional warehouses.
Project Overview
Wear Soha needed to break away from traditional monolithic Shopify storefronts to deliver an editorial luxury shopping experience that loads in under 700ms and converts shoppers on mobile devices worldwide.
Key Capabilities & Features
Sub-Second Page Transitions
Instant navigation and speculative route pre-fetching for all product collections and editorial lookbooks.
High-Converting Slide Cart & One-Click Checkout
Seamless slide-over cart with intelligent upsell recommendations, Apple Pay, Google Pay, and localized currencies.
Interactive Fabric & Sizing Visualizer
High-definition zoomable 360-degree product showcases and dynamic sizing predictor tools.
Omnichannel ERP Synchronization
Automated sync with warehouse ERPs for dispatch tracking, real-time stock levels, and automated return processing.
Engineered Challenges & Solutions
Monolithic E-Commerce Bottlenecks
Challenge: Previous Shopify store suffered from heavy third-party app bloat and slow 3.8-second mobile load times, hurting conversion.
Solution: Architected a custom headless Next.js frontend consuming Shopify's Storefront API via edge caching and pre-computed static product pages.
Multi-Currency & Regional Warehouse Inventory
Challenge: Overselling limited edition drops across UK, US, and EU fulfillment hubs due to inventory sync latency.
Solution: Implemented atomic inventory reservation webhooks using Redis distributed locks, eliminating checkout race conditions entirely.
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